Redesigning Fashion Industry: A Transformational Circular Approach

Authors

  • Nitin Patwa S P Jain School of Global Management
  • A. Seetharaman S P Jain School of Global Management

DOI:

https://doi.org/10.33423/jabe.v21i8.2592

Keywords:

Business, Economics, Circular economy, Sustainability, Business Model, Fashion Industry

Abstract

The research intends to explore the various aspects of the circular economy with the fashion industry as a backdrop to find how a circular supply chain and circular model thinking can provide lasting, sustainable solutions to the many environmental ills that are prevalent in this industry. The findings of this research give insights into the minds of retailers, manufacturers, and customers of materials of clothing, to see how viable the inclusion of circular economy models can be to the existing industry. These insights will be invaluable to new entrants in the market who want to have a green supply chain with reduced wastage and minimize the negative impact on the environment.

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Published

2019-12-30

How to Cite

Patwa, N., & Seetharaman, A. (2019). Redesigning Fashion Industry: A Transformational Circular Approach. Journal of Applied Business and Economics, 21(8). https://doi.org/10.33423/jabe.v21i8.2592

Issue

Section

Articles