The New Technologies and the Paradox of Global Consumption

Authors

  • Liton Lanes Pilau Sobrinho University of Passo Fundo, University of Vale do Itajaí

DOI:

https://doi.org/10.33423/jabe.v23i3.4344

Keywords:

business, economics, consumption, mass communication, media, technology, advertising

Abstract

The objective of this research is to analyze advertising as a means of mass communication which influences consumption patterns and affects social reality. The problem questions how advertising induces consumers in the midst of technological evolution. The methodology was developed through hypothetical-deductive method which is structured into three segments – mass media communication, advertising, and globalization and consumption. It is concluded that the media contributes to the construction of social reality and that there are many possibilities of consumption as it sells satisfaction, educates the consumer and ensures that information is important.

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Published

2021-07-16

How to Cite

Sobrinho, L. L. P. (2021). The New Technologies and the Paradox of Global Consumption. Journal of Applied Business and Economics, 23(3). https://doi.org/10.33423/jabe.v23i3.4344

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Articles