Achieving Success or Avoiding Failure? Motivational Orientations of Entrepreneurship Students

Abstract

Entrepreneurship education received renewed attention in the recent years due to the decline in entrepreneurial activity in the U.S. In this paper, a supplement to entrepreneurship curriculum is presented through the classification and study of entrepreneurship students’ motivational orientations. The typology proposed by the authors will be helpful in understanding the students’ perceptions of success and failure in relation to their level of intent to create a new venture and provide educators with insight to develop more effective instructional content and methodologies to meet the needs of entrepreneurship students.