Sinek’s Start with Why - Starts the Conversation, Raises Questions in Practice

Abstract

Simon Sinek’s (2011) Start with Why is a much sought-after leadership and business book which has sold more than one million copies. Its wide popularity, having generated one of the most well received TED talks of all time (TED, n.d.), has been fascinating to observe. As a Leadership Development Specialist in the corporate sphere and as an Educational Leadership Scholar, I have a keen interest in Sinek’s work. Therefore, this manuscript serves as a review of Sinek’s Start with Why. I begin by summarizing his book before critiquing it through both scholarly and practitioner lenses.