RICHARDSON, P. S.; CHOONG, P.; PARKER, M. Social Media Marketing Strategy: Theory and Research Propositions. Journal of Marketing Development and Competitiveness, [S. l.], v. 10, n. 2, 2016. Disponível em: https://www.articlegateway.com/index.php/JMDC/article/view/1845. Acesso em: 1 may. 2024.